Visit Mobile Experience

FWA SOTD

Milka Mood Match is a mobile experience aimed to match users with their chocolate mood!

We built a simple interface and asked users to take a selfie.  We analyzed their mood, matched them with a chocolate and gave them a sharable GIF capturing their chocolate mood. 

The experience has been localized for 26 markets across Europe and featured on customized Milka packs in the chocolate aisle.