For the holiday season, Wieden+Kennedy Amsterdam wanted to do a bit of good- we wanted people to actually Give A Fuck. So we opened an online shop- where people could buy and give art inspired by that four letter word.
Over 50 artists from around the world contributed limited edition pieces of photography, paintings, illustrations, sculptures and even a trophy.
All sales were donated directly to Procativa Open Arms, a charity dedicated to saving lives at sea and helping refugees safely reach the Greek coast.
In just three weeks, we sold over 200 pieces of art and raised close to €10,000.
Turns out 'Fuck' isn't such a bad word after all.
