In 2017, eBay launched the companies first repositioning of the brand - signaling a new era for eBay.

Fill Your Cart With Color gave the brand a creative platform to empower people and the things they love. We celebrated individuality and diversity and pushed against the conformist behaviors of online shopping.

The integrated campaign launched globally across EMEA, AU and Americas.

We used real people to tell real stories - putting some humanity back into the pioneer of people powered commerce.