How do you concept, produce and launch a mobile app in 3 months? A lot of work, a little bit of Chivas and the perfect approach.

When Chivas came to us with the brief for a mobile application to launch before the end of the year- it was a cold day in September.

But, we had a solution- utilize native iPhone hardware to create an app executable in 3 months. What the team came up with was DoubleTake, an application that seamlessly activated both iPhone cameras and stitched the two photos together- so that even the photographer would be part of each captured moment.

The result- an app that is fun, easy to use and creates innately sharable moments.