Over the span of one year, a small team of creatives and project managers defined and amplified the Chivas voice in the social realm. During our year at the helm of Chivas social communications, we saw the fan base grow from one to two million fans in just seven months.
We strategically defined and produced content to run on the global page as well as generated content for the 38 additional markets . Every three months, we produced the upcoming quarter's content with hundreds of lines, a product photo shoot, lifestyle photo shoot, and countless hours of retouching- all bringing us to a year of one, consistent voice.
Managing a brand's social voice forced me to be responsive and nimble in producing large amounts of content on small budgets.